Illustration of a smiling woman with curly hair shopping for hair care products in a store aisle

5 Tips for Choosing the Best Hair Care Products

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Have you ever watched a YouTube video of someone raving about a hair care product? Did you feel tempted to buy it? If you’re like me, you probably spend hours watching multiple reviews, trying to see how a product works for people with different hair types.

But here’s the reality: many YouTubers are paid to review products positively, and their opinions may not always be genuine.

The curly hair market is booming, and at times, it feels like the pharmaceutical industry—every product promises a miracle cure for frizz, dryness, or shrinkage. Just like some medications lose effectiveness over time, the same can happen with hair products you use repeatedly.

Finding the right product is tricky, especially with so much online propaganda. Here’s how to navigate the noise and choose products that actually work for your curls.


How to Understand Your Hair for Better Product Choices

No two people have identical hair, not even twins! What works for someone else may not work for you. That’s why understanding your hair texture, porosity, and typical challenges is essential.

  • Texture – Are your curls loose waves, tight coils, or somewhere between?
  • Porosity – Does your hair absorb moisture easily, or does it struggle to stay hydrated?
  • Lifestyle – Do you have time for daily hair maintenance, or do you need a low-maintenance routine?

Pro Tip: If you don’t have a hairstylist familiar with your curl type, it’s crucial to educate yourself. Stay tuned—I’ll publish an article soon on determining your hair’s needs!

Try Samples Before Buying Curly Hair Products

The saying “Know before you go” applies here! Before investing in a full-size bottle, always look for:

  • Sample sizes
  • Travel-size versions
  • Mini trial kits

There’s nothing worse than spending $30 on a product only to find it doesn’t work for your curls.

Read Product Labels Carefully (Especially for Curls)

Misusing a product can lead to disappointing results or hair damage.

  • Example: I once used a spritzer before conditioning, only to find my hair feeling sticky. The product was meant for heat styling, not air drying!

How to avoid this mistake? Always check:

  • Directions for use – Some products work best on wet hair, while others perform better on dry strands.
  • Key ingredients – Look for water as the first ingredient (it helps curly hair absorb moisture better).

Use Trusted Sites to Research Curly Hair Products

Before buying, research products on brand websites and consumer review platforms.

But beware! Some reviews are sponsored or influenced by free products. Instead, look for:

  • Verified customer reviews
  • Ingredient transparency
  • How-to-use guides

Pro Tip: Try applying your favorite product to wet hair instead of dry—this often results in less buildup and better curl definition.

Discover New Products at Curly Hair Events

Hair expos and beauty events (like IBS New York ) are gold mines for curly-haired people looking to explore new products. At these events, you can:

  • Take free hair and makeup classes.
  • Get the free samples (yes, FREE!)
  • Test products on your hair and see real-time results

While many products cater to straight hair, the selection for curly hair is growing every year!


FAQs About Choosing Curly Hair Products

How do I identify my hair type?

Explore resources like texture charts on websites like Naturally Curly. They offer detailed descriptions and tips based on curl patterns.

Are online reviews trustworthy?

Many influencers are paid to promote products, so take reviews with a grain of salt. Look for unbiased feedback and test products yourself.

Should I avoid products without water as the first ingredient?

Yes, water should be the first ingredient in products for curly hair. It enhances absorption and prevents hair from feeling weighed down.

How can I test products without wasting money?

Look for sample sizes, travel sizes, or event giveaways to try products before committing to a full-size purchase.

Are curly hair events worth attending?

Yes! They offer free samples, professional advice, and the chance to see immediate results from new products.


Final Thoughts on Choosing Curly Hair Products

Finding the perfect curly hair product is a challenge, but it’s not impossible. By understanding your hair’s needs, starting with samples, and avoiding influencer hype, you can build a hair care routine that works for you.

Want to see how I built a curly hair routine from scratch? Read my hair transformation story


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