Consumerism in the 2010s really took a toll on my shopping habits, especially as I embraced my curly hair journey. Recently, I came across a comparison online that stopped me in my tracks—people were likening TikTok and YouTube to modern versions of HSN and QVC. For those who don’t know, these are channels where new products are demoed with flashy presentations and taglines like, “This could be yours for just four easy payments of XYZ!”

It clicked for me: that’s exactly how I fell into the trap of overbuying hair products during the natural hair movement.

As the movement gained traction, companies revamped formulas and flooded the market with “must-have” products. Moreover, small Black-owned brands were bought out, and formulas changed, leaving many of us chasing the next holy grail. Eventually, I didn’t realize how deeply I was caught in this cycle until my husband and I moved.

While sorting through my belongings, I felt overwhelmed by how many barely-used hair products I had accumulated. Marketing and impulse drove each purchase, not actual need. How often do we buy products, only to return for more without even using what we already have?

The move forced me to confront my habits and the tactics brands use to hook us. Eye-catching designs and “forgotten cart” emails are just two ways they lure us back to spend more. I knew I had to break the cycle.

One trick I tried was filling my cart and then logging off. When the inevitable “you forgot this in your cart” email arrived, I often realized I didn’t want the items after all.

What Worked for Me

Here are six strategies I used to regain control of my spending:

1. Create a Routine
   Instead of buying every new product that caught my eye, I built a structured routine using Pinterest and other websites. This helped me identify the products I truly needed. To hold myself accountable, I printed the routine and taped it to my mirror. Seeing it daily keeps me from unnecessary shopping and ensures I only restock when needed.
2. Watch Videos with Intention
   Influencers inevitably recommend products, but I changed my perspective when watching reviews. Instead of rushing to buy, I watch to learn more about the brand and its offerings. This keeps me informed without feeling pressured to spend.
3. Shop Sales and Use Cashback
   Timing is key. I always wait for sales or use couponing apps to track prices and score discounts. For high-end products, I look for cashback options to save even more. Even when an item isn’t on sale, these tools help me avoid paying full price.
4. Separate Your Email Accounts
   I created a dedicated shopping email to keep promotional emails out of my main inbox. This simple change keeps temptation at bay.
5. The Cart Trick
   Adding items to my cart and stepping away helps me rethink purchases. If I don’t feel the need to return, I skip buying altogether.
6. Use What You Have
   I committed to finishing the products I already owned before buying anything new. This saved money, reduced waste, and helped me appreciate what I had overlooked.

Take Control of Your Shopping

Breaking free from over-shopping wasn’t easy, but it was worth it. I’ve saved money, decluttered my space, and found joy in using products I already own.

Next time an ad or influencer tempts you, pause and ask: Do I really need this? Small changes can make a big difference.

What’s your favorite way to resist impulse shopping? Let me know in the comments!